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Development of the Alia Marketplace
ALIA: GROUP BUYING MARKETPLACE
Founded:
2025
Industry:
Marketplace
Scope of work:
Product design & Research
UX/UI Design
UI Kit
Research
Alia — a marketplace with group buying features and seller streaming.
142
105
components
340
hours
Alia
streaming marketplace
rose color
Personas
August, 2025
userflow
wireframes
40+ high fildelity wireframes
I worked with prototypes at various levels, starting from high-level conceptual design down to detailed mockups. In the initial stage.
Сreated general ideas and outlines, which I then refined and added more details to. After developing the interactive prototype,
I conducted testing to evaluate its functionality and usability.
Сreated general ideas and outlines, which I then refined and added more details to. After developing the interactive prototype,
I conducted testing to evaluate its functionality and usability.
competitive analysis
50+ competitors
extended UI Kit
Enjoy a quick and seamless login experience with SMS. Once logged in, users are instantly directed to the live streams page.
UX Research and User Scenario Development
UX research used interviews, RFM analysis, and personas to map user scenarios for organizers and participants, addressing coordination and trust problems with notifications and progress indicators. Wireframes featured personalized feeds, filtered catalogs, and dashboards for seamless group management
Competitor Analysis
Market Research on Group Buying
We studied competitors like Ozon, AliExpress, and SP sites (e.g., 100sp.ru), analyzing their group buying mechanics, pricing, and user experience
Analysis Methodology
Evaluation by key parameters: functionality (group formation, payment), UX (navigation), business models (15-20% commissions), and technologies (integrations)
Identified Insights
Pain points: manual group assembly, low trust, delivery delays, and limited assortment
We studied competitors like Ozon, AliExpress, and SP sites (e.g., 100sp.ru), analyzing their group buying mechanics, pricing, and user experience
Analysis Methodology
Evaluation by key parameters: functionality (group formation, payment), UX (navigation), business models (15-20% commissions), and technologies (integrations)
Identified Insights
Pain points: manual group assembly, low trust, delivery delays, and limited assortment
Research
Week’s competitor analysis involved studying platforms like Ozon and AliExpress, focusing on group buying mechanics, pricing, and user pain points such as manual group formation and trust issues. Methodology included parameter evaluation: functionality, UX, business models, and tech integrations. Insights revealed opportunities for automation and transparency to differentiate
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Tell us about your product, your timeline, how you heard about us, and where you’re located.
We read every message. So, thanks in advance for making it a good one.