Free field guide · for startup CEOs

Your AI works in the demo. Will it work in production?

Most AI products don’t lose users because the model is bad. They lose them the first time the AI is confidently wrong — and the screen gives people no way to check, fix or undo it. This 15-page guide shows the 5 design mistakes behind that, the fixes, and a checklist to score your product today.

15 pages5 mistakes + fixes15-point checklistPDF · English + Russian
Guide cover: Your AI works in the demo. Will it work in production? Mistake 1: AI sounds sure when it isn’t Mistake 2: no way for a human to step in The 15-question production-readiness checklist Score your AI product

Get the PDF

Leave your email and download the guide right away — in English, Russian or both. No paywall, no sales sequence.

  • ENField guide, 15 pages
  • RUПрактический гайд на русском, 15 страниц

What’s inside

Every AI pilot looks good on clean demo input. Production brings typos, PDFs, edge cases, slow calls and a tired user at 11 pm — and users judge the product by its worst moment. Trust is decided in the interface, and the fixes take weeks, not quarters.

  • 01
    AI sounds sure when it isn’t

    Show confidence and the source next to every answer; make “not sure” a designed state.

  • 02
    No way for a human to step in

    Preview before apply, edit the draft, undo any action, confirm anything risky.

  • 03
    A blank box and a “magic” button

    Start with examples and suggestions built from the user’s own data.

  • 04
    Waiting with no explanation

    Stream the answer, show the agent’s steps, keep partial results.

  • 05
    Invisible to other AIs

    Publish machine-readable data so assistants can find and cite you.

Plus: a 15-point checklist in five groups (confidence & sources, human control, first session, waiting & failure, visibility & learning) and a score that tells you whether you’re ready to scale. Examples come from products I designed and shipped: Diagnocat (AI diagnostics in 1,000+ clinics), VIZI, EngiBoard and Vigilo.

Not sure where your product stands?

Send a link or a short demo. I’ll score it against the checklist and show the three fixes that will move trust the most — a free 30-minute review, no pitch.

Book a free reviewAbout me

Create bold.
Deliver better.

See our workGet in touch